How to choose an AEO or SEO agency in Morocco
How do you choose an AEO or SEO agency in Morocco?
Choose an agency that explains exactly what it will do, measures your visibility before and after on Google and in AI assistants, works in your customers' languages and shows verifiable examples. Be wary of any promise of a top position: Google reminds us that no one can guarantee a number one ranking.
Houdour is itself an AEO, GEO and SEO agency. This guide relies on the advice Google publishes and does not recommend any particular agency.
What questions should you ask an agency?
Google advises asking questions such as these before hiring an SEO:
- “Do you follow the Google Search Essentials?”
- “What kind of results do you expect to see, and in what timeframe? How do you measure your success?”
- “Can you show me examples of your previous work?”
For AEO and GEO, add:
- How will you measure my presence in ChatGPT, Claude, Perplexity and Gemini? With which questions, how often, in which languages?
- Do you work in French, Arabic and Darija? In Morocco, the same question asked in two languages often gets two different answers.
- What will you do on my website, and what will you do outside it? AEO also plays out in directories, profiles and media.
- Who owns the content, accounts and reports? They should remain yours.
Which signs should alarm you?
Google lists several warning signs in the same guide:
- Ranking guarantees. Google puts it plainly: “No one can guarantee a #1 ranking on Google”. This is even truer for AI assistants, whose answers vary.
- A “special relationship” with Google or with OpenAI: it does not exist.
- Unsolicited approaches by email.
- Secrecy: an agency that won’t explain what it will do.
- Link schemes and submissions to thousands of websites.
For the Moroccan market, add: figures without a source (“+500% traffic” with no named client or verifiable screenshot), testimonials that cannot be checked, and promises to appear in ChatGPT “within 48 hours”.
How do you compare two proposals?
| Criterion | What you should get |
|---|---|
| Starting point | A quantified audit of your current visibility on Google and in AI assistants |
| Plan | The list of actions, ranked by priority, with a timeline |
| Measurement | The same questions, measured before and after, every month |
| Languages | French, Arabic, and English if your customers use it |
| Ownership | Content, accounts and reports in your name |
| Commitment | A clear duration and exit terms |
Where should you start?
Ask each agency for a baseline audit on your own customer questions. It shows you their method before any commitment and gives you a baseline to measure progress. At Houdour, this audit is free: request an AI visibility audit.
Frequently asked questions
Can an agency guarantee that I will appear in ChatGPT?
No. Nobody controls the answers of ChatGPT, Claude, Perplexity or Gemini, which vary from one question to the next. A serious agency commits to work and a measurement method, not to a position.
Do I need different agencies for SEO and AEO?
Not necessarily. Both rest on the same foundations: an indexed website, clear content and an online reputation. What matters is that the agency measures both: your Google rankings and your presence in AI assistants' answers.
How long before seeing results?
Technical fixes are picked up within days. New content and mentions on other websites usually take several weeks to several months. An agency should give you a timeline and indicators, not a guaranteed result date.