Service
GEO: control what AI says about your brand
What does Houdour's GEO service include?
Houdour's GEO service improves how generative AI models describe and recommend your brand. We audit what ChatGPT, Claude, Gemini and Perplexity say about you, correct inaccurate information at the source and strengthen your presence on the websites, directories and media these models consult.
What the service includes
- Audit of what ChatGPT, Claude, Gemini and Perplexity say about your brand
- Correction of inaccurate information at the source
- Harmonisation of your name and profiles (Latin script, Arabic, variants)
- Entity page and Organization structured data
- Presence plan for third-party sources: directories, media, studies
- Tracking how your brand is described over time
What do AIs say about your brand today?
Ask ChatGPT or Claude “What is [your brand]?” or “What are the alternatives to [your brand]?”: the answer is often incomplete, outdated or even wrong. Moroccan brands are particularly exposed, because their name can be written several ways (Latin script, Arabic, transliterations) and can be confused with a namesake.
We question the main models with a series of questions about your brand, your products and your industry, and we record what is accurate, inaccurate, missing or attributed to a competitor.
How do you correct an inaccurate description?
You do not edit an AI model directly. You correct the sources it consults and learns from. In practice:
- a clear entity page on your website, stating who you are, what you do, where and since when;
- Organization structured data with your alternative names (Latin script, Arabic, variants) and your official profiles;
- identical information everywhere: website, Google Business Profile, LinkedIn, directories;
- correcting outdated third-party listings.
How do you become a reference source?
AI models favour sources that bring original, verifiable information. Publishing data specific to your industry (a study, a barometer, key figures), content signed by identified experts and press coverage increases your chances of being picked up, and of being described the way you want.
Frequently asked questions
Can you correct false information given by ChatGPT or Claude?
You cannot edit a model directly, but you can correct and strengthen the sources it consults: your website, your official profiles, directories and media. Answers improve as these sources are taken into account.
What is the difference between GEO and AEO?
AEO aims to be cited as a source in a specific answer. GEO works more broadly on your brand's image within generative models: description, reputation, recommendations.